3 Sisters Beverage Brand Identity

The name 3 sisters is was derived through a personal story of the client who wanted to dedicate this drink to the 3 strong women in his life (his sisters). The concept of the logo symbol works around merging the 3 and the S, playing with the negative space through which we are showcasing the Ginger ale bottles. Below is the process of how we worked around various logo explorations that help form the final identity & it’s application. In Phase1 we worked on the brand identity and in Phase 2 we worked on the packaging and photoshoot of the products