The objective was to create a more real-time form of engagement with our fans, we decided to take a break from our creative style updates and gave the creative power to the users.
We started with putting Mr. Mantastic on blank canvas and urging users to comment what they wish to appear around him. Each comment is then doodled in near realtime and uploaded on facebook, ending up with a flipbook style album showing a progression of art filling up the canvas.
The campaign delivered a total of 49 million impressions on facebook and increased fan growth via paid promoted posts and Facebook ads during the campaign period, along with a fun and unique way to engage with the OldSpice Fans
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