Looking to Oreo’s blackout tweet as the holy grail, countless brands and agency teams started focusing towards real-time content marketing within their routine content plan. Apart from the Superbowl, everything from birthdays of celebrities, to movie and product launches, even global newsworthy headlines such as US Government Shutdown or the birth of the Royal Baby etc were up for memorable, meme-worthy moments that can be translated into branded posts on social media.
Working with Old Spice India as a client, we tested the waters of real-time marketing early on, and the breakthrough moment came during the birth of the Royal Baby. Since then we frequently pick up newsworthy topics like Amazon drones to Flappy bird shut-down etc. and gives them the Old Spice Touch.